In an increasingly digital world, what customers see about your business online can determine whether your company succeeds or fails. And with negative press almost always outweighing the impact of positive, a single negative comment from a customer can result in significant losses for your business.
Interacting with customers online requires special techniques unlike those you would use to handle a complaint in person, and the amount of work required can be extensive, especially when you still have a business to run. Deimira Paa Baidoo, a Calgary based marketing professional, provides online small business reputation management services to help you get your business back on track.
We manage your reputation using comprehensive and up to date techniques, all developed over years of experience in digital marketing. Our services are available across industries and around the world, always individually tailored for your needs. To learn more about what we can provide through reputation management, get in touch with us via our contact form.
Why Your Online Reputation Matters
Whether you are a fully online business, a brick and mortar store, or service-based, your online presence matters. More than 70% of customers rely on reviews to help them make purchasing decisions. If an online search for your company quickly reveals negative publicity, bad reviews, or other information that reflects poorly on you, your business will lose customers.
Your business’s online reputation can consist of several elements, including:
- 1 or 2 Star Reviews
- Articles or Blog Posts
- Social Media Posts or Comments
It is a reality of psychology that customers are over 20% more likely to share a negative experience than one they enjoyed. Yet one review can overshadow a few positive reviews. One unfavorable blog post can rise to the top of search engine results if it has the right keywords, appearing just below – or even worse, above – your own website.
Negativity about your brand will not go away on its own either, and failing to address it can lead customers to believe you are ignoring their concerns or hiding information. Instead, you need to take action quickly as soon as you notice your reputation suffering.
How We Manage Your Online Reputation
Brand management is an effective proactive approach for any business. Part of the quick response in reputation management requires being aware of what people are saying about your company online and knowing what to do when any negativity appears. Yet the range of places your business can appear online means there are dozens of platforms to monitor and many potential methods to handle.
Professional reputation management handles the complexities for you, keeping track of comments across platforms. We use key indicators to identify negative reviews and alerts to keep you up to date on responses to your company. If something negative comes up, we work with you to respond quickly in a way that restores customer confidence in your business.
But not every business foresees negative comments before they happen, and we have solutions to repair a reputation that is suffering. Even if your business has seen an ongoing drop in sales over the course of months, we can take the steps to repair your reputation.
We start by assessing any damage already done. From there, we create a plan to restore your reputation. Our methods include:
- Respond to Negative Feedback – Reviews and social media offer opportunities to reply to customers directly, and we have strategies for using these platforms to create a positive conversation. Rapid responses, on brand messaging, and transparency are some of the factors we incorporate to mitigate negative feedback.
- SEO Optimization – Your website should be the first result when someone searches your company’s name. We use modern SEO techniques to optimize your site, your services, and positive press to push any negative posts or articles to back pages of search results where customers are unlikely to find them.
- Content Removal – When reviews or information about your company are untrue, there are options to have them removed. We can discuss all of the options available to you and make recommendations on which solutions we can pursue for your company.
- Review Management – We can create systems that drive honest positive reviews for your products or services, reducing the relevance of any 1 or 2 star reviews.
Responding to negative feedback in this way, consistently using professionalism and open communication, enables us to quickly repair a suffering reputation.
We are invested in the success of the businesses we partner with for reputation management, and believe we have a personal stake in rebuilding our client’s reputations. This is why we can work with businesses in any industry and of any size, because we take the time to get to know your company. We address your concerns with transparency so that you are back in control of the way your business appears online.
Rebuild Your Online Reputation – Contact Us to Get Started
Whatever negativity is affecting your business’s online reputation, or even if you are only looking to take a preventative approach to a loss in sales from a bad review, Deimira Paa Baidoo can help. Our reputation management can reduce the stress you feel from a bad review, enabling you to focus on managing your business.
Our methods are proven to work in today’s digital environment, and they work fast. As a business owner, don’t let a poor reputation result in lost revenue or worry. Contact us and let us handle your reputation online.